Advanced Analytics deals with the automatic communication of significant patterns in structured and unstructured data. It goes beyond Business Intelligence by using sophisticated modeling techniques to predict future events or discover patterns. Advanced analysis uses formulas and mathematical and statistical algorithms to generate new information, recognize patterns and also predict results and their respective probabilities. The questions addressed through advanced analysis are segmentation, association, classification, correlation analysis and forecasting.
Understanding your audience and your expectations is crucial to offer the best personalized experiences. Must be able to show interesting insights and key customer characteristics to quickly test experiences and direct them to the right clients. We help organizations to become companies driven by analysis. Our proven experience and extensive experience allow you to monetize data using the three pillars that support the elements of the process, people and technology in your organization.